About Us
ABOUT DEAD TIRED
Dead Tired Coffee Co. is a family-owned Michigan coffee company built for people who are already running on fumes.
We started with a simple idea: coffee can have personality without using the product as a punchline.
So we built a brand around the way a lot of us actually feel, Dead Tired, still functioning, and mildly offended that consciousness is required.
Behind the skeletons and bad jokes is specialty-grade coffee, roasted fresh, sourced with quality and responsible practices in mind, and chosen because we would actually drink it ourselves.
We take the coffee seriously.
Everything else is negotiable.
WHY THE SKELETONS?
Because we were Dead Tired.
Skeletons seemed appropriate.
They are not here because we are trying to look angry, dangerous, or aggressively alternative.
They are just us after the alarm goes off.
The whole Dead Tired world grew from that: graves, resurrection, restless bones, zombie mornings, and the general experience of being expected to function while your soul is still buffering.
The skeletons are the joke.
The coffee is the part we mean.
FAMILY-OWNED MICHIGAN CONTEXT
Dead Tired Coffee Co. is family-owned and based in Michigan.
We are the people behind the site, the memes, the booths, the wholesale conversations, the late-night ideas, and most of the questionable jokes.
The roasting happens with our experienced roasting partner because they know a whole lot more about roasting coffee than we do.
The rest of Dead Tired is very much ours.